Social media sites such as Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and about 100 others are extremely popular right now and don’t seem to be going away anytime soon. In fact, they are getting more popular every day. So what does this mean for you as a business owner? Well, it means you can use these sites to help spread the word about your business and bring in more customers than ever before!
However, you can’t just throw a profile up on these social networking sites and start blasting out your marketing messages. That will actually backfire on you and do more harm than good. You need to know how to use these sites correctly and that’s exactly what our internet marketing tip for today is all about!
Far too often people go about social media marketing in the absolute worst ways. They will usually create pages that don’t do much of anything except directly market whatever products or services they are offering. When you do this, it’s quite obvious what you are trying to do. You won’t be fooling anyone! People are far too web savvy in this day and age. The only thing you will do with that tactic is turn people off and give them a bad impression of your brand.
The whole point of social sites is for people to keep up with their friends, family, make new friends, and just socialize with each other in general. Internet marketers and other business owners have sort of taken these sites over in a way, but the vast majority of people are not there to have stuff marketed to them, and they don’t like it when you do.
Therefore, the correct way to use social sites is to make real connections, become friends, socialize with people, and give lots of value before you ever start trying to do any type of marketing. You need to give before you take, and always give more than you take. Never try to directly sell or market anything to your friends, followers, connections, or whatever else they are called on each site.
The proper way to do social media marketing is get to know the people who are interested in your niche. Then, have fun, teach, help, listen, interact, etc… After you have built up a loyal following then you can direct them to your blog or website. People will follow that link because they know and trust you. And that is where you will have your marketing message. Rather than promoting anything directly on Facebook or any of the other social media sites, you will use it as a buffer between you and the site where you make your money.
So, be sure to remember this very important internet marketing advice. There’s no doubt that social networking sites are very popular and you can bring in a lot of business by tapping into their popularity. However, you need to know how to correctly use social media sites for marketing. Use the information above to help you become more successful with your online marketing efforts.