Why Small Businesses Should Hire Professional Consultants for Marketing Versus in House

Hiring a professional outside consultant for your internet marketing needs is more important than you might realize. While you may be cutting costs in the short term, the long term benefits of paying someone that specializes in this niche will greatly outweigh your initial monetary gain. It is never wise to value immediate profit over the potential for continual growth, as internet marketing is a field that requires a specific set of skills and experience to be successful.

Just because your in house employee is a bit computer savvy does not mean they have what it takes to take on a job such as this. Likewise, poor marketing efforts are not going to get you anywhere anyways, at least for long. It can be a difficult decision to hire a contractor, but it is worth it. Here is why you should pay a professional over an in house employee (or yourself) to execute a marketing plan for your business.

The benefits of hiring a professional consultant

  • Planning and development
  • Expert analysis
  • Cost and time effective
  • Hands-free

A professional marketing consultant is in their line of work for a reason. It is their job to make sure your business is running at its best. This entails formulating a sound marketing plan, which the consultant will implement from start to finish. An in house staff member will likely have other duties to attend to, so even if they are somewhat skilled in this department, you will never be able to secure their full potential.

Most consultants have extensive education and experience that is vital to marketing success. A large number of them have in fact been previous business owners themselves, which gives them a strategic edge. Given that most will offer a free consultation, you will also be given a run down of their services before hiring them. If you are not interested, there is nothing forcing you to pay them. Options are readily available, which is just not the case when working with an in house staff member.

Small business owners have enough to worry about as it is, and most of them do not have the time to market (let alone run) their company. Hiring a professional means taking a hands-free approach; there is no need to check up on the status of the job or perform any oversight functions as there would be when using an employee. In addition, you won’t need to worry about paying taxes and other expenses that are associated with in house staff. After the initial consultation, the project will likely be performed remotely. You can always check in the status of the job, so you essentially get the best of both worlds.

If you are like most small business owners, you have probably found yourself stretched thin. The economy has probably forced you to downsize your staff, which in turn has put more pressure on yourself and existing employees to pick up the slack. You need to market, but don’t have the time or resources. If this sounds familiar, contact us today. We are a professional internet marketing firm that has helped many business owners just like you. One of our staff members will be glad to discuss your needs.