Whether you are a website owner as a small business, huge corporation, local shop, franchise, internet marketer, or just an individual with a blog, you know that the hardest part of site development is undoubtedly getting targeted traffic. Yet visitors are the most important thing because every person that comes to your website is another opportunity for you to get a new sale, client, repeat customer, or to make money in some other way. Therefore, the more people you can get to your site, the more money you can make and the further you can spread your brand. Lucky for you, there are some proven internet marketing strategies that just about anybody can implement in order to get more people to your website. Here they are…
Search engine optimization is the absolute king of website traffic strategies. There is virtually nobody in the online marketing world who doesn’t utilize SEO for their sites, and the few who don’t are typically devoured by their competitors. The return on investment (ROI) is higher than any other type of marketing, both online and offline. You simply can’t get a better bang for your buck in the long run. It’s similar to residual income where you do the work now and get paid on it for years to come. And in this day and age of digital advertising, it is absolutely vital to the success of your website.
If you have a business website or internet business presence of any kind then you need to be doing SEO for it. That is something I can say with extreme confidence! However, something you need to keep in mind is that there are a few ways to do legitimate SEO that lasts, and a LOT of ways to do it very badly, which could literally kill your website or business overnight. So, it is definitely not something you want to do without professional help or a lot of learning ahead of time.
I highly recommend hiring an SEO consultant to help you. It’s best to pay some money to get it right the first time rather than trying it yourself and potentially destroying your own site forever. Lucky for you, this is one of the main specialties of BAM! Contact us for more information.
2) Article Marketing
Content syndication or article marketing has been one of the most effective and cheapest ways to bring massive traffic to websites for many years. And it is something that almost anyone can do regardless of experience or budget. All you need is time and a bit of writing skills. The process for this is actually fairly straightforward. All you really need to do is sign up for article submission sites such as ezinearticles.com, goarticles.com, articlesbase.com, amazines.com, etc… There are literally hundreds of them. Then, start writing and submitting articles on topics related to your niche.
Be sure to take the time to write informative articles that are high quality and useful to the readers. And make sure each article is at least 400 words in length. These are not ads for your site or business. They need to be actual information that people interested in your niche would find worth reading. Keep the hype and promotions out of them. Almost all article directories will give you a place to put information about yourself and your business with a link to your website. That’s where the benefit comes in for you. If your articles are good enough then people will read them, and visit your website from them.
This can also be taken a step further to do guest blogging, which is a form of article marketing only more powerful and even more effective for driving high quality targeted traffic to your website. Although guest blogging is a bit more difficult, and takes more time and effort. Still, it is relatively simple and something almost any website owner can do. Here’s a video that will give you more information about guest posting and teach you the basics of how to do it properly…
3) Social Media Marketing
It’s quite obvious at this point in time that social media is here to stay and will almost certainly continue to grow into the future. You have to live in a cave out on a deserted island if you want to keep away from Facebook, Google Plus, Twitter, LinkedIn, Pinterest, Myspace, Instagram, Stumbleupon, Digg, YouTube, and a whole tuck load of other social networking websites. Yeah, it’s social insanity out there right now. However, that can be very good news for just about any business owner because you can can tap into the huge traffic of those sites for free in order to help drive more visitors to your own website.
It will take some time and consistent effort to build up solid profiles on some of the most popular SMM sites and get a good following on them, but if you spend a little time each day doing it, you will be surprised how well it pays off after a few months. They key here is consistency. It’s going to take quite a while before you see any noticeable results from your efforts, so you can’t get frustrated or give up too soon. Hiring a social media consultant to do this for you might be a good idea if you don’t think you have the time or patience to do it yourself for an extended period of time.
This is an oldie but a goodie. Forums have been around in one way or another pretty much since the internet started, and they are still going strong today. There is a discussion forum for just about any niche, topic, or subject imaginable and they are full of people interested in the same things. Therefore, they can be a great place to find a captive audience of people talking about topics related to your business that are probably interested in what you have to offer.
So, all you have to do is search for forums that are closely related to your niche in some way. Create accounts on several of the more popular ones that you find. Most of them will allow you to put a blurb about yourself, your business, and a link to your website in what is called a signature box that will show up under all your posts. Then, it’s really just a matter of posting on the forum consistently and being very useful in your posts. Answer other people’s questions as well as you can, and help them with their problems wherever possible. If you become an active member of the community, you will start seeing a boost in traffic to your website from the forum as you become more popular.
One thing to keep in mind here is that you should NOT go around spamming the forums with your links or business information. They are not a place to blatantly promote your stuff. Doing that will get your posts deleted and likely get you banned. Plus, it’s a waste of your time anyway because the other members will see right through it and not visit your site or buy from you. Think of them as a way to spread your brand without actually advertising anything. Post as if you have absolutely nothing to gain other than the satisfaction of helping others. Trust me, you will reap the benefits eventually!
5) Pay Per Click Advertising
PPC ads such as those offered through Google Adwords, which is by far the most popular of them, can be an excellent way to get targeted site traffic, and the good thing is that you only pay when someone actually clicks through to visit your website. Through these PPC services, you can buy ads that will appear on websites where the content is relevant to your niche so the traffic you get is very high quality. From there, the amount of traffic you get is directly related to the amount of money you are willing to spend. There are pay per click programs to fit just about any budget, especially if you choose your keywords carefully, but in general it’s a good idea to invest at least a few hundred dollars per month if you are going to have any noticeable success using PPC advertising.
All of the above methods bring in more visitors to your website. I can promise you that. And as long as your site contains high quality compelling content, and is properly set up for conversions, all the new traffic you are getting from these strategies will mean more money for you and your business.