Are you looking for a new way to market your business, but don’t know where to start. Have you ever considered text message marketing? Also referred to as SMS, this is essentially using cell phone text messages to transmit your advertisements. More and more consumers are accessing the Internet from their mobile phones, so it definitely pays to be connected to yours in this way. There are many advantages to using SMS over traditional advertising methods, and getting started is very easy. You can start your campaign today and be connected to your customers tomorrow. It really is that simple, and the potential for growth really does exist.
No longer do you need to cold call or mass e-mail people when you want to get a message out. In fact, the vast majority of SMS services are automated, which means you never have to do a thing. While you are running your business; you will also be marking it on autopilot. Here are some main advantages and reasons why you should
consider implementing a text message marketing plan. We have reached a point in time where technology has become integrated with every aspect of our lives. If your business is not connected to this system, you might as well be planning on closing up shop. Your competitors may or may not be utilizing SMS, so this can also give you a market advantage.
A quick rundown of why you should consider using a text message marketing plan:
- Cost effective
- Automated system
- Wide variety of uses
- Fully customizable
The number one reason why mobile marketing is growing every day is because it is very cheap. You don’t need to hassle with paying for materials or labor, which you would have to when advertising traditionally. Everything is virtual, which means there are no overhead costs. Likewise, you can hire a professional consultant to manage your marketing plan for you, and this can often be combined with other services. Thus, SMS is possibly the best way to advertise for new startups or businesses on a budget. In this economy, this would apply to a majority of companies. The money you save with text message marketing can be put to better uses, and it is never a bad idea to have a safety net.
Another key advantage of SMS is that it is an automated system. All you have to do is set up some marketing messages initially, and then set up times to have them distributed or sent out. For instance, let’s say you run a pizza shop. Every Monday you have a special for $10 on a large pizza. You can have SMS messages automatically sent out to your subscribers on that day. If you have something come up that you would like to address, you can quickly edit or input a new message which will be delivered instantly. You will likely want to have a professional consultant do this for you, because although fairly easy, SMS marketing plans require websites that are designed to perform these functions. On your end, however, all you will have to do is notify your consultant of the messages you would like to send out. They will probably ask you for a list of standard texts that you would like entered for your business, but adding and editing can be done in a few seconds.
SMS is hot right now, because its uses are virtually unlimited. Contracting companies can utilize this service to send out messages to their technicians when they want to update them on the status of a job. Schools can use them to send messages or notifications to parents. When you stop to think of all the ways mobile marketing can make running your business easier, the value becomes quickly apparent. Think about this for a second. If you have 1000 subscribers, would you be able to contact each of them at a moment’s notice? With SMS, the answer is yes.
Following suit with all of the other advantages to text message marketing is the ability to fully customize your campaign. Your subscriber list is automatically controlled by your customers. All you have to do is send out a text message notification that allows them to cancel the service. If you have ever received a text that says “Text Stop” to unsubscribe, this is what is being referred to. You don’t need to manage anything but the messages, which can be customized to your needs. Once the initial phase is complete, you have a mobile marketing plan that will guarantee to rake in profits.
If you want to get a SMS marketing plan started today, contact BAM. Aside from many other Internet marketing strategies that we offer to our clients, text messaging is one we specialize in. We can get your business mobile, because we all know a static business does not grow.
